Online mobile payments provider BOKU has
teamed up with French telecommunication operators Bouygues and SFR
Telecom to expand direct carrier billing coverage in France.
The companies expect to reach 32 million
customers who will pay for digital goods and services using only
their existing wireless service account with the charge appearing
on their carrier bill.
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Mark Britto, CEO of BOKU said:
“France is already one of BOKU’s top ten
markets and these new connections will undoubtedly keep them in
that category and growing fast.”
Nearly all mobile customers in France will now
be able to pay online for content and virtual goods from
participating merchants using BOKU mobile payments services.
Online virtual world game, MovieStarPlanets,
has already put the partnership into use.
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By GlobalData Lykke Jensen, CEO if MovieStarPlanets
said:
“Purchasing Starcoins is now even easier
with this partnership powering a safe, secure and convenient direct
carrier billing option,”
“User feedback and increased revenue clearly
indicate how much people love the convenience of BOKU to pay
via their mobile number. This new partnership will extend that
convenience to many more loyal gamers in France.”
The launch of the services comes a few months
after France’s biggest bank by branch network,
Credit Agricole, launched its own payments service that even
non-customers can use.
