Predictive analytics provider FICO is set to acquire
Adeptra, a US provider of cloud-based customer engagement and risk
intervention solutions.
The agreement will enable FICO to add to its
decision management applications Adeptra’s cloud technology
platform, which allows companies to reach customers through a
number of channels, from phone calls to mobile applications.
The USD115 million acquisition deal will be
finalised in September 2012.
“We’re enabling our clients to interact with
their customers in ways that strengthen customer loyalty while
minimising business risks. That way, our clients can grow in
lock-step with the evolving mobile economy,” said FICO chief
executive Will Lansing.
Adeptra chief executive Tony McGivern said:
“Together, we will develop the next generation of full-cycle
decision management and risk intervention products along with a
range of innovative new marketing and customer service solutions,
all optimised for the mobile economy.”
FICO has already been using Adeptra’s
Automated Customer Contact technology for its payment card
fraud detection product Falcon Fraud Manager 6, after the companies
entered a partnership last year.
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By GlobalData