German online shopping platform MYBESTBRANDS has teamed up Swedish payments company Klarna to introduce Universal Checkout (UCO) process.
Earlier, the customers were redirected to the respective merchant website to complete the purchase. Now, all transactions can be completed via MYBESTBRANDS.
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The new process leverages MYBESTBRANDS-developed bot technology and Klarna Checkout to increase customer conversion rates.
It will enable the customers to add items from multiple merchants to their shopping cart and then proceed to checkout via Klarna.
All benefits available on Klarna Checkout are offered in UCO, enabling the customers to pay in instalments or by invoice.
MYBESTBRANDS co-founder and CEO Jörg Domesle said: “Through the combination of bot technology developed by our IT team and Klarna’s Checkout, we are bringing an entirely new solution to the market.
“Both customers and merchants will benefit from the Universal Checkout as customers can order items from leading online fashion multi-label and mono-brand stores with just one click, which is only possible at MYBESTBRANDS.
“Merchants can increase their sales and share of new customers without any additional IT costs, all while enjoying a better return on investment.”
The company started testing the Universal Checkout in November 2017. Since then, the checkout has already processed more than 3,000 orders.
Klarna Group chief commercial officer Michael Rouse said: “Our partnership with MYBESTBRANDS is defined by outstanding teamwork, in a short amount of time we have successfully brought a solution to the market that enables customers to quickly and easily order and pay on the MYBESTBRANDS platform.
“At Klarna, our unrelenting focus is to help merchants provide superior customer experience by removing unnecessary friction in the checkout process.
“Together, we are helping merchants unlock growth, boost conversion rates and drive customer satisfaction and loyalty through a smoother shopping experience.”
