first direct has announced that mobile banking is now the number one channel of choice for its customers.
The first direct mobile banking usage has soared past the number of people still choosing to bank online. The bank stated that the switch-over took place in August. Furthermore, the figures were confirmed in September.
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On average, first direct customers interact with the bank through digital channels (app and browser) around 25 times more than telephone banking each month.
Head of first direct, Joe Gordon, commented: “first direct continues to be a pioneer of seamless, secure, and intuitive banking. Our customers want an omni-channel approach to banking but they’re now choosing the app as their primary way of managing their accounts.”
“Mobile offers our customers more and more functionality, and we’re seeing a rapid migration towards mobile becoming the digital channel of choice. We’re seeing fewer calls per customer, but we’re always there with real people to help with complex queries.”
first direct mobile banking mirrors industry trend
Mobile banking is growing at an astonishing rate throughout the UK and the rest of the world.
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By GlobalDataThe overall convenience and accessibility of mobile banking features now plays a crucial role in the decision making process when it comes to switching bank accounts.
Customers are making quick and brutal decisions as to whether a bank is worthy of their time. The banking sector is continually welcoming new entrants that boast digitally savvy capabilities to win over customers.
However, first direct has kept with the pace. Very few customers switch once they join the bank and this shines through in some of the app ratings. On the apple store, the first direct mobile banking app scores 4.8 out of 5.
One customer who gave the bank 5 out of 5 noted. “I have been a customer of first direct for many years and they are an amazing bank. They even admit when something has gone slightly wrong and put it right there and then. first direct are always looking to improve their services and technology to make banking easy for all with the proviso you are fully equipped with modern apps phones etc. I have everything with first direct which means I feel safe.”
