Chinese mobile payment app WeChat Pay has announced plans to expand its business in Europe as part of its ONE FOR BILLION business initiative.
The company intends to offer mobile payment service along with long-term communications and customised customer services via its ONE platform.
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WeChat Pay noted that as of last month, the number of European merchants offering its mobile payment method was 3.5 times higher compared to last year.
WeChat Pay senior director Dave Fan said: “WeChat Pay is not targeting on solving payment issue, but more on communication. Smart industry solutions with WeChat Pay at their core have been brought to millions of offline stores across over 30 industries in China, and are common throughout users’ daily lives.
“Together with our global partners, we hope to extend the convenient experience of WeChat Pay overseas, so that global businesses can share the dividends of China’s growing outbound travel market.”
The company offers a variety of functions to drive digitalisation process for merchants in Europe who would be able to connect with Chinese customers.
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By GlobalDataWeChat Pay eliminates the need for transferring currencies, while WeChat Official Account allows businesses to integrate their branding and promotional information.
Merchants will also be able to use WeChat Mini Program to customise their services and WeChat Moments Advertising for targeted approach depending on live location and customers demographic.
