Payment services provider 2C2P is rolling out UnionPay International (UPI)’s payment authentication solution to its merchant network in Southeast Asia and Hong Kong.

2C2P will launch UnionPay 3-D Secure (3DS) solution in Thailand this month, with plans to subsequently extend the rollout to Cambodia, Hong Kong, Indonesia, Malaysia, Myanmar, Philippines and Singapore.

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3DS is said to be compliant with EMV 3-D Secure, a security protocol developed to curb payment fraud and remove frictions from online debit and credit card transactions.

UPI Southeast Asia general manager Huiming Cai said: “As consumers in Thailand continue to practice safe distancing by shopping online during the pandemic, our partnership with 2C2P will enhance the online payment experience for UnionPay Cardholders, making their payment journey seamless across the wide merchant network of 2C2P.”

2C2P CEO Piyachart Ratanaprasartporn said that the partnership aligns with the firm’s commitment to develop ‘a full range of online payment services’.

Ratanaprasartporn added: “It also provides our merchants access to a wider range of customers and empowers the customers to easily and securely spend in stores across 2C2P’s extensive online payment network, which includes airlines, hotels, department stores and supermarkets.”

In 2019, 2C2P launched a new cross-border remittance service called easy2send to enable money transfers between Thailand and any country.

Recent moves by UnionPay International

In this August, UPI debuted a contactless e-wallet in Tajikistan, becoming the first brand to provide mobile contactless payment in the country.

In April, the firm released a new Content and Service Platform to develop ‘Pay+’ digital ecosystem in order to support partners amid the Covid-19 pandemic.

The solution was designed to deliver value-added services for 62 digital wallets developed or upgraded to UnionPay standards in 13 countries and territories.