European prepaid online payment solutions provider paysafecard has made its new loyalty programme, my PLUS, available to loyal customers of its online payments account my paysafecard to deliver obtainable rewards and offers.

Available in Austria, Germany, Switzerland and 24 other countries and wherever my paysafecard is established, my PLUS points collected with every payment transaction can be exchanged for rewards, such as attractive offers from several well-known online shops.

PLUS points can be earned on activities, such as logging in to the online payments account once a day, as well as one-off activities, such as signing up for the newsletter.

The new online loyalty programme has been modified as per experiences and suggestions from more than 5000 my paysafecard users.

paysafecard CEO, Udo Müller, said: "The success of paysafecard is only possible thanks to the loyalty of our enthusiastic customers. In 2013, we recorded around 68 million transactions. This means that an average of one hundred and twenty thousand people pay with paysafecard around the world every minute."

"The my PLUS loyalty programme is our way of showing our customers how much we appreciate their loyalty to our online prepaid payment solution.

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"Loyalty programmes are generally uncommon in the prepaid industry. So we are even more pleased to bring about a market trend, as well as to recognise customer loyalty with genuine benefits," Müller added.