O'Key Group, a food retailer in Russia, in collaboration with Rosbank and MasterCard has introduced a co-branded debit card that allows customers to get additional benefits from their shopping experience.
The new offering, ‘Rosbank-O'Key MasterCard, will provide bonus points to users when they pay for the purchases in the O'Key stores depending on their basket size.
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O'Key said that the shoppers will receive MasterCard World bank cards supporting an innovative contactless payment technology.
The maximum is seven points for every RUB100 ($1.61) provided that the purchase by card is for more than RUB3,000 ($48.57). By spending RUB1,000 ($16.19) to RUB3,000 ($48.57), the customers will receive five points for every RUB100 ($1.61).
Those who buy for less than RUB1,000 ($16.19) will get two points for every RUB100 ($1.61). Additionally, the card can also be used to pay in other stores where one point will be given for every RUB100 ($1.61) spent. All the earned points can be redeemed to purchase goods in all of the O'Key stores.
O'Key Group CFO Konstantin Arabidis said: “Thanks to the cooperation with one of Russia's leading and most reliable banks, we offer our customers a unique opportunity to save their funds and make the best use of their family budget.
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By GlobalData“In addition to an efficient bonus points system, the new cards provide all the benefits of the O'Key loyalty cards allowing customers to enjoy considerable additional discounts on food and non-food products in our stores. We have no doubt that the new card will become the most efficient shopping tool for our customers."
After activating their cards, the customers will get 150 welcome points and they are entitled to earn up to 3,000 points every month.
MasterCard market development director for Russia Ivan Isaenko said: “We are very pleased that the Rosbank- O'Key MasterCard card also supports our advanced contactless technology, which is in fact a new milestone in the retailer's loyalty programme journey.”
