As many as 40,000 Target gift cards could be faulty, spelling trouble for the US retailer as it struggles to recover from a data breach.
Some of the gift cards sold during the holiday season will not activate properly, although the number of cards affected is thought to be less than 1% of the total cards sold during the period.
Go deeper with GlobalData
Target spokeswoman Molly Snyder confirmed the problem, saying: "We are aware that some Target gift cards were not fully activated and apologise for the inconvenience."
Target would not confirm how many cards were faulty, but asked affected customers to visit an in-store customer service centre or call the phone number on the reverse of the card.
This latest glitch comes on the tail of a massive data breach that saw the credit card details of 40m customers compromised, leading some banks and credit unions to immediately cancel and replace their cards.
Related articles:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataChase restricts 2m cards after Target breach
Data breach compromises 40m cards – Target
Target probing potential credit, debit card data breach
