Byblos Bank has launched first bio-sourced cards in Lebanon in partnership with Dutch digital security company Gemalto.
Working with Gemalto’s local partner Unilux Cards, Byblos Bank is expected to migrate 80% of its entire banking card portfolio to Gemalto’s Clarista bio-sourced payment cards within the next three years.
The new cards will replace the bank’s conventional plastic card body with renewable materials that are easily recyclable and compostable.
The bank said that it has already started offering the Clarista bio-sourced cards as a standard to all new cardholders, and will be steadily switching the existing Byblos Bank debit, credit and prepaid cards to the bio-sourced alternative.
Gemalto bio-sourced payment cards are manufactured using renewable materials certified by Visa and MasterCard.
Byblos Bank Group group products, segments and marketing assistant general manager and head Gilbert Zouein, said: "The Clarista bio-sourced payment cards fulfill perfectly our green ambitions and Gemalto was quite simply the only supplier in the market able to offer a product that met our exacting standards for both environmental protection and customer service."
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By GlobalData