ICICI Bank has added a new premium card to its ‘Gemstone Collection’ of credit cards, to better cater to the lifestyle needs of the growing affluent consumer segment in India.
The Bank Diamant card is available on the MasterCard World platform and features elite privileges, including travel, shopping and entertainment benefits such as access to private islands, yachts, jets, and supercars.
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"The continued emergence of the affluent consumer segment in India presents a huge opportunity but also requires world class products to fulfill the higher expectations of these consumers who seek exceptional quality in every aspect of their lives," Vicky Bindra, president of APMEA, MasterCard Worldwide.
Other cards in the collection include the ICICI Bank Sapphiro, ICICI Bank Rubyx and ICICI Bank Coral Credit Card – all targeted at private banking customers.
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