Swedish social payments company iZettle is to launch its iZettle mini chip-card readers in the UK. The device plugs into smartphones and tablets turning them into mobile payments terminals and will be available exclusively to the mobile operator Everything Everywhere’s (EE) 297 retail outlets and from EE’s telesales channel.
The card reader which can be used on iPhones, iPads and more than a dozen other devices costs GDP20 USD 31.99) with merchants being charged 2.75% on each payment.
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The company are primarily targeting small business and tradespeople who may be have been reluctant to accept card payments because of the costs and inconvenience involved.
Plumbers, electricians, builders, taxi drivers and market stallholders are just some of the professions that iZettle believe could benefit from its product. An EE survey conducted in co-ordination with the reader’s launch of 1,029 tradespeople found that time wasted by chasing customers for payment costs them £125 million a year.
Stewart Roberts, managing director iZettle, UK, said; "There’s been a gap in the market for 46 years, since credit cards and plastic payments came into the UK. The traditional marketplace has been unable to successfully scale to a level where working with these smallest of businesses is supportable in an efficient and convenient fashion. With new technology such as smartphones we’re managing to make that easily accessible."
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