Ukash expands distribution reach in Argentina

Ukash vouchers are now available in the whole of Argentina. Previously, the service was only available Buenos Aires.Ukash breaks now into the whole Argentinean market teaming up with local store More Money through its partnership with Raberil Trading. Ukash vouchers can be ordered verbally by simply confirming name and address, once the customer is registered with their nearest More stores, the company said. Ukashs alternative cash payment method seems to suit the Argentinean market, where bank account penetration is low, while rates of internet access and e-commerce are on the rise. We knew the opportunity to shop online using cash would be well received, said David Hunter , CEO of Ukash, said. Research conducted by the online payments company in Argentina showed that cash transactions accounted for 42% of all purchases against 4.6% of those made by card. In February last year, Ukash launched its prepaid e-voucher services in Brazil, aiming to capitalise on the growth of e-commerce in the region. Ukash had made a previous attempt to enter the Cariocas market a year before. However, in April 2010 it was forced to cease activity due to technical problems with issuing partners.Ukashs distribution network now spans 50 countries.