Western Union has made a strategic investment in Walletron, a US-based mobile payments technology company.
Walletron automates brands’ presence in mobile wallets like Apple Wallet and Android Pay, powering digital engagement and serving billers through bill-to-wallet solution, moBills.
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Western Union said that the investment supports its strategic direction to bring smart and convenient payment experiences to its customers via smartphones.
Western Union Digital senior vice president and general manager Khalid Fellahi said: “Western Union is driving mobile as our priority customer engagement channel across our money transfer and payments business. Our association with Walletron reinforces this direction, which forms part of our overall omni-channel strategy.”
The two companies entered into a commercial alliance in August this year, which allows Western Union’s electronic bill payment service Speedpay to offer biller clients the option to add Walletron moBills technology. The technology enables customers to receive personalized notifications and bill information, via their smartphones.
Walletron moBills operates within native mobile wallets on leading smartphone operating systems. When a customer has the moBills card in their wallet, they can view current bill information, pay bills, update notification preferences, view a copy of past bills, and access their account page.
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By GlobalData
