USA Technologies (USAT), a payment technology firm, has entered into a strategic partnership with Kansas-based food service provider Premier Food Service for cashless payments.

The partnership enables Premier Food Service to improve its machines to ePort Connect cashless payment system which allows the company to track the acceptance of cash, credit/debit cards, and contactless payments, including mobile wallet payments such as Android Pay and Apple Pay.

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Furthermore, Premier Food Service has also worked with USAT to connect more than 300 Vendors Exchange (VE) Kiosks with a consumer engagement and loyalty programme.

Premier Food Service COO Gary Kurth said: “As personalization becomes more common in the marketplace, we wanted to be one step ahead of the trend with customer loyalty and reward programs being at the center of our go to market strategy.

“By partnering with best-in-class providers like USA Technologies and Vendors Exchange, we are able to utilize innovative hardware like the VE Kiosk and ePort G-10S and layer on the consumer services that allow us to delight our customers, whether it be by simply allowing them to pay the way they want (via cash, swipe or tap) or by rewarding them at the point of sale for their patronage.

“We are a service industry that relies on technology to deliver on our commitment to excellence and we understand the importance of having the right partners to help execute our vision. USAT has made it easy for companies like ours to quickly deploy innovative cashless payment technologies across our business so that we can better engage consumers at the point-of-sale and build in customer loyalty programs.”

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