Synchrony Financial has signed a new, long-term agreement to offer private label credit card services for Qurate Retail Group’s multi-channel retailer HSN from August next year.

The agreement expands Synchrony’s strategic consumer financing and credit alliance with Qurate Retail. It will replace HSN’s existing financing provider with Synchrony.

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The strategic alliance leverages Qurate Retail’s expertise in social, digital and video commerce along with Synchrony’s marketing, credit, data and technology capabilities.

Furthermore, Synchrony extended its current agreements with multiplatform retailer QVC and e-commerce player zulily. Both QVC and zulily are Qurate Retail brands.

Synchrony first partnered with QVC and zulily in 2005 and 2017, respectively.

Qurate Retail Group senior vice-president of digital commerce & marketing Alex Miller said: “For HSN’s new credit programme, we selected a trusted provider with the right combination of deep experience with a tech-forward view on customer service, marketing and innovation.

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“As we continue to create differentiated shopping experiences across our networks, websites, apps and social pages, our private label credit card programme with Synchrony will help us deliver compelling value and choice to consumers.”

Synchrony executive vice-president and CEO of retail card Tom Quindlen said: “Qurate Retail Group has defined a new generation of shopping that combines commerce, content, and multi-platform engagement for millions of customers.

“We continue to invest in data analytics and mobile technologies to help our partners meet customers’ shopping needs wherever they are – online, in-store, through their TV, and more.”

Synchrony plans to bolster its cross-functional team to enhance products and services across Qurate Retail.