Air Canada inks a 10-year agreement with American Express (Amex) for a new loyalty programme.
Under the partnership, the two parties will launch co-branded payment cards.
Go deeper with GlobalData
The agreement will also support participation in the American Express Membership Rewards programme. The programme will launch next year.
Focus of the companies will on collaborating in premium customer experience, digital integration, member analytics, and incremental partnership opportunities.
The agreement will also offer the airline “significant revenue benefits and cost improvements”.
Amex Canada president and general manager Rob McClean said: “We are delighted to be expanding the nature of our partnership with Air Canada and look forward to issuing a suite of new consumer and business Cards in 2020 that harness the expertise of both our brands to deliver uncompromised value.”
Furthermore, through the agreement, Amex membership rewards customers in Canada and the US can move their points into the new loyalty programme of Air Canada.
Amex Aeroplan cardmembers will also join the programme in 2020.
The latest agreement comes shortly after Air Canada-led consortium’s acquisition of Aimia Canada, operator of the Aeroplan loyalty programme.
Other members of the consortium are Visa Canada, Toronto-Dominion Bank (TD) and Canadian Imperial Bank of Commerce (CIBC).
Originally launched by Air Canada in 1984, the Aeroplan programme was spun off in 2005.
