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The newly refreshed Blue Cash Preferred Card will now feature new benefits for members to enjoy more quality time at home.

The new benefits come after a survey commissioned by American Express found that older millennials are busier than ever. Furthermore they value spending quality time rather than money (54%).

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In addition, 75% of older millennials prefer to stay in more than they did five years years ago. While staying in, the most popular activities include watching TV (68%), movie nights (50%), cookouts (43%) and dinner parties (36%).

Applying on or after May 9 2019, new card members can earn a bonus of $250 back in the form of a statement credit. This is after spending $1,000 in purchases on the card in the first three months.

Furthermore, older millennial’s daily routine has shifted through the years. According to the survey, 91% noted they are spending more on their day-to-day compared to five years ago. This includes 67% more on groceries and 36% more on streaming. Travelling into work is also another priority with 34% spending more on commuting.

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Blue Cash Preferred Card benefits

Card members will enjoy:

  • 6% Cash Back at US supermarkets. This is up to $6,000 in purchases then 1%.
  • 6% Cash Back on select US streaming subscriptions.
  • 3% Cash Back at US petrol stations.
  • 3% Cash Back on transit, including parking and rideshares.
  • 1% Cash Back on other purchases.

In addition, American Express has partnered with actress Kristen Bell to help people elevate their everyday. The actress has shared her go-to recipe as part of the partnership. This is to help other plan their perfect night in.

As consumer trends continue to change, financial organisations around changing how they communicate with their base. The products and incentives that are provided also change to match several different lifestyles. This can be a tricky task but if achieved, financial organisations will gain a higher level of trust.

The ‘Amex Older Millennials Survey’ was conducted by Wakefield Research. It surveyed 1,000 nationally representative US adults, ages between 31 and 38.