Alliance Data Systems’ card services unit has entered into an agreement with Sony Rewards to offer co-brand services for Sony and PlayStation Credit Cards.

Under the multi-year deal, Alliance Data will work to boost cardmember acquisition, loyalty and digital engagement. Also, the company will leverage data and analytics to grow brand and top-line sales.

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Sony and PlayStation credit cards are linked to the Sony Rewards loyalty programme.

Sony Card users can earn Sony Rewards on the Sony products purchases, entertainment and dining transactions.

Customers with PlayStation Card will get reward points on payments for PlayStation Store purchases, Sony products, PlayStation digital services and mobile payments.

The cards also have digital features that provide access to credit accounts on mobile.

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Sony Corporation of America senior vice-president of marketing Steven Fuld said: “Alliance Data has proven expertise in digital customer engagement and the ability to drive loyalty and sales through a multi-channel strategy.

“Its tech-forward, data-driven approach aligns with our goals of reaching more customers and creating memorable experiences.”

Alliance Data senior vice-president of card services business Deb Decker said: “Our partnership will build upon the cherished customer experience that Sony enthusiasts have come to expect, furthering Alliance Data’s ability to drive increased value for both cardmembers and the brands.”

In June this year, Alliance Data agreed to provide co-brand credit card services for Interval International’s World Mastercard.