HSBC Taiwan has partnered with Singapore-based loyalty management company Ascenda to enhance its rewards proposition and launch a new Traveller’s Card in the second quarter of this year.

The Traveller’s Card, which will provide rewards offerings to Taiwanese travellers, will be made available to existing customers of HSBC Taiwan progressively.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The new offering is expected to accelerate the digital fulfilment of rewards for HSBC Taiwan customers.

It is also designed to expand the selection of aspirational redemption content for HSBC Taiwan customers when they use their points.

All these will be powered by Ascenda’s loyalty engine and exchange solutions.

HSBC has over 40 million customers across its global businesses including wealth and personal banking, commercial banking, and global banking and markets.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

It operates in 64 countries and territories in Europe, Asia, the Middle East and Africa, North America and Latin America.

Ascenda chief commercial officer Sebastian Grobys said: “We are thrilled to partner with HSBC in Taiwan to enhance the Traveller’s Card’s rewards offering.

“More seamless and instantaneous redemption experiences, along with an expanded selection of inspiring rewards options, will enable HSBC Taiwan to deepen customer engagement and provide a market-leading travel card.”

Ascenda provides end-to-end loyalty solutions, which powers premium rewards propositions for over 70 financial services and travel brands globally.