Amazon has launched its Amazon Coins, which enable customers in the US to purchase apps, games and in-app items on the Kindle Fire.
To commemorate the launch, the online retailer has deposited 500 Coins ($5 worth) into existing and new Kindle Fire customers Amazon accounts. Customers can receive a discount of up to 10% if they purchase Coins in bulk.
Go deeper with GlobalData
Amazon Appstore developers will still earn their standard 70% revenue share on purchases. This new currency gives developers another opportunity to drive traffic and downloads, and increase monetisation.
Mike George, vice president of apps and games at Amazon, said: "We will continue to add more ways to earn and spend Coins on a wider range of content and activities — today is Day One for Coins."
Related Articles
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
