Global interest in cryptocurrencies continues to grow as the top financial companies embrace crypto assets in shift of digital economy.
In this backdrop, influencer conversations on Twitter related to ‘Crypto’ indicated a significant year-on-year growth of 200% during H1 2021, as on 21 June 2021, according to the Cards and Payments Influencer Platform of GlobalData, a leading data and analytics company.
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PayPal Holdings (PayPal) was the most mentioned company among influencer conversations on Twitter. It was followed by Mastercard International Incorporated (Mastercard), and Coinbase Global, Inc. (Coinbase).
GlobalData influencer expert Prashant Saxena said, “The influencers’ sentiments were mostly positive on the companies’ shift towards the acceptance of cryptocurrencies as a payment method. The move will not only boost the use of digital currencies in the day-to-day commerce but can change users’ perception of crypto currency as true currency.”
In March, PayPal saw conversation spike among influencers after the announcement to accept crypto currency as a means of payment, by which the US consumers will be able to use their crypto currency holdings such as Bitcoin and Ethereum across all its 29 million online merchants globally.
A huge increase was also seen in May after the announcement of $6.03bn revenue in Q1, up by 31% year-on-year, where crypto platform acceptance played an important role.
In February, influencer conversations also grew around MasterCard when it announced plans to accept crypto payments this year.
In April, MasterCard teamed up with Gemini Trust Company, which led to another conversation spike among influencers.
The partnership between the two firms intends to roll out crypto rewards credit card to offer a seamless way for consumers to acquire cryptocurrencies as a reward on their each purchas.
In April, a major spike was seen in conversation around Coinbase when it entered into a partnership with PayPal to allow the US customers purchase crypto through PayPal account.
This not only indicated an expansion of Coinbase’s funding rails but also was a major signal of crypto’s growing acceptance mainstream.
In June, Coinbase revealed that its debit card holders can do retail purchases with Bitcoin, Ethereum or Dogecoin holdings, while connecting it with payments apps such as Google Pay or Apple Pay.
