Mobile payments and analytics company Bango and Telefónica Digital have partner to create an enhanced direct-to-bill payment experience for mobile app stores globally.
The BlueVia billing API will be integrated into the Bango Payments Platform app, which generates higher payment conversion rates, especially from Wi-Fi-connected and other "off-network" devices.
The companies claim over 314 million chargeable customers worldwide will have the possibility of being connected to the Bango Payments Platform.
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The partners also said they aim to accelerate the availability of a standardised and open payment platform for all app stores and content providers and to dramatically improve the customer experience. The platform will be available to all app stores, supporting operator-billing and other payment methods through a single, common platform and customer will not be required to enter personal information or leave the payment session.
Bango chief executive Ray Anderson commented that "Telefonica and Bango share a strategic vision: to widen access to paid content by standardising and simplifying operator-billed mobile payments. BlueVia is a valuable and bold initiative by Telefonica to establish a unified set of billing APIs. We will standardize on BlueVia to connect with Telefónica’s 314 million subscribers around the world and look forward to welcoming other operators who join this initiative, as Telenor has done".
The partnership between Telefónica and Bango was negotiated by Telefónica’s Financial Services and Global Partnership teams, based in Madrid and Silicon Valley and headed by Joaquín Mata and Wayne Thorsen, respectively.
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