Cloud commerce technology provider BlueSnap
has inked a deal with Facebook-focused e-commerce platform Zibaba
to provide a full suite of e-commerce infrastructure as well as a
payment solution.
Zibaba’s platform is SaaS-based and markets to
business that want to use social media for marketing.
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Hagai Tal, CEO of BlueSnap, said:
“Our mission is to help companies like Zibaba
overcome the hurdles inherent in implementing traditional
e-commerce platforms. In a world increasingly dominated by Facebook
and the social Web, Zibaba gives vendors the ability to adapt and
evolve business and commerce models quickly and strategically.
“BlueSnap also allows Zibaba to offer its
content and services through a wide array of traditional,
subscription and emerging ownership models. We are planning on
integrating Zibaba into our eco-system and offering it to our
vendors as well.”
Zibaba’s service includes coupons, group
offers, daily deals, email marketing, targeted Facebook
advertising, affiliate tracking, order management and payment
processing all on one single dashboard.
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By GlobalDataThrough Zibaba-based advertisement and
marketing products on Facebook, consumers do not need to open a new
browser on their computers when wanting to make a purchase. The
payment goes through on the Facebook site and purchases are flagged
up on the buyer’s Facebook homepage – thus spreading the marketing
reach.
Zibaba’s offering will now be based on
BlueSnap’s Plimus platform.
BlueSnap’s SaaS commerce solution is designed
to help innovative companies such as Zibaba quickly realize the
benefits of “commerce as a service” with BlueSnap’s Plimus
technology platform, expert services and ecosystem of solution
partners.
“BlueSnap gave us everything we needed to get
our offering to market as soon as possible,” said Ronen Shlomo, CEO
of Zibaba.
