Mastercard has agreed a $2.04m investment in partnership with Wowzi, Africa’s influencer marketing platform, and Masria Digital Payments (MDP). The collaboration aims to transform the financial management landscape for content creators through innovative digital card solutions.
Five-year initiative
The five-year initiative will provide Wowzi’s content creators access to a range of digital card benefits. Leveraging MDP’s expertise in digital payments, these cards are designed to offer content creators a seamless and secure user experience, simplifying both online and offline transactions.
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“Our journey has always been driven by the belief that content creators are the heartbeat of the digital age. This strategic partnership with Mastercard and MDP represents a pivotal moment in our mission to empower these creators. Innovation is at the core of our values, and we recognise that the influencer and creator market is underserved when it comes to payment solutions.
“We are dedicated to being at the forefront of technology solutions that cater to the unique needs of content creators. This collaboration allows us to not only address those needs but to set new standards in financial empowerment, security, and convenience for our valued community,” said Mike Otieno, co-founder and President of Wowzi.
These innovative digital cards will revolutionise the way content creators manage their finances. Content creators will now receive payments from brands, fans, or sponsors, directly onto their digital cards. This will facilitate a secure and convenient financial management process, streamlining both online and in-store transactions while granting content creators’ access to exclusive Mastercard rewards and benefits.
The transformative power of the gig economy
“Our decision to invest in the influencer and content creation space is a testament to our belief in the transformative power of the gig economy. As the world of work continues to evolve, we are inspired by the incredible impact content creators have on global culture and the economy.
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By GlobalDataOur objective is to empower these digital trailblazers with the financial tools and security they need to thrive in the dynamic payments landscape. This investment aligns with our vision to promote financial inclusion and drive innovation in an ever-evolving digital economy,” said Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard.
The partnership introduces a range of unique digital card features like Watch Cards and Ring Cards. These wearable contactless payment solutions offer content creators a blend of convenience, security, and style.
