The Vietnamese debit card payments market is forecast to register a compound annual growth rate (CAGR) of 13.7% between 2024 and 2028 to reach VND1,559.6trn ($65.6 bn) in 2028, supported by rise in banked and card penetration as well as constant consumer shift towards electronic payments, according to GlobalData, publishers of EPI.
GlobalData’s Payment Cards Analytics reveals that card payment value in Vietnam registered a growth of 46.2% in 2022, driven by a rise in consumer spending. The value grew further to register a growth of 18.4% to reach VND804.2trn ($33.8bn) in 2023.
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Ravi Sharma, Lead Banking and Payments Analyst at GlobalData, comments: “Cash continues to dominate the payment market in Vietnam, but the tide is slowly turning as the government and regulatory authorities introduce initiatives to boost non-cash payments and enhance access to banking services thereby benefiting card payments.”
To drive debit card adoption, the government and commercial banks have taken steps such as launching financial literacy programs and the introduction of remote banking options. Although debit cards are traditionally used for cash withdrawals, they are gradually being embraced for payments—especially low-value transactions. This has been driven by rising consumer awareness, the introduction of contactless debit cards, and the expansion of the country’s POS network.
The availability of basic bank accounts and a focus on financial inclusion have contributed to the strong penetration of debit cards in the country. This is supported by the country’s growing banked population, which rose from 34.9% in 2019 to 58.8% in 2024. Debit cards are generally offered as a complementary product when consumers open a bank account. In line with the government’s financial inclusion initiatives, banks are expanding their services to remote locations.
Debit cards are the preferred card type for payments market in Vietnam, accounting for 66.3% of total card payments value in 2023. Despite high share, their usage remains mostly limited to cash withdrawals with debit cards’ frequency for payments standing at just 4.2 transactions per card as of 2024, with more needs to be done to encourage debit card usage for payments both at merchant and consumer level.
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By GlobalDataVietnam and the central bank took steps to promote digital payments in the country. In October 2021, the government approved the Project for the Development of Non-Cash Payments for 2021-25. The project is aimed at achieving various goals by 2025, including boosting the value of non-cash payments, expanding the number of establishments that accept non-cash payments, and raising the proportion of individuals aged 15 and above who hold transaction accounts at banks to 80%.
Sharma concludes: “Vietnam’s payment market is slowly transitioning from a cash-dominated society to one that embraces electronic payments. With the increasing number of digital-only banks, the emergence of payment card technologies, and the development of payment infrastructure, the debit card payment market in Vietnam is set to expand significantly in the coming years. The market is forecast to grow by 16.1% to reach VND934trn ($39.3bn) in 2024.”
