Yuno has announced the launch of Smart Routing, a payment solution that uses Yuno’s proprietary data and intelligent algorithms to automatically route payments through the most efficient pathways.
This feature marks an advancement in automated payment solutions, reinforcing Yuno’s position in payment orchestration and its commitment to empowering merchants with seamless, intelligent technology.
Yuno’s Smart Routing eliminates the complexity of manually managing payment flows across multiple providers, allowing merchants to optimise costs, enhance response times and easily boost transaction approval rates. It also allows merchants to test new routing strategies and make real-time adjustments to their payment routing without disrupting ongoing transactions, protecting revenue flows and ensuring a high-quality customer experience.
Smart Routing can be tailored to each merchant’s unique requirements
It can be applied automatically to all transactions or selectively to a percentage of traffic, enabling safe A/B testing of routes and providers.
Juan Pablo Ortega, Co-founder and CEO at Yuno, commented: “Smart Routing represents a major breakthrough in payment optimisation. Merchants are exhausting significant time and resources on the never-ending analysis and configuration that goes into optimising payment processing. By leveraging Yuno’s robust data and advanced intelligence, we’ve developed a solution that automates and simplifies complex payment routing decisions. This enables merchants to increase approval rates, lower transaction costs, and enhance response times without constant manual intervention. Smart Routing reflects our commitment to simplifying payments and maximising efficiency for businesses of all sizes.”
James Stack, Head of Product at Yuno, added: “Merchants no longer need to risk customer satisfaction or revenue while testing new routing strategies. Smart Routing is designed to ensure low latency and optimal revenue performance, all while allowing merchants to experiment safely with new routes in a live environment. It’s a breakthrough for merchants using multiple providers who want to eliminate complexity and focus on scaling their businesses.”
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By GlobalData