Affirm claims to provide full transparency by showing the total cost upfront and not charging late fees or hidden costs. Credit: mindea/ Shutterstock.

Online travel firm Priceline has selected payment network Affirm to  serve as the pay-over-time provider for Priceline Partner Solutions. 

Effective immediately, Priceline Partner Solutions’ partner brands—from airlines to hotels—can offer travellers the option to book now and pay over time, directly on their websites. 

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The partner brands of Priceline Partner Solutions, which is a Priceline’s B2B business, can easily integrate Affirm into their checkout process by collaborating with their account team. 

Once integrated, customers will see Affirm as a payment option for orders over $50. After selecting Affirm, they undergo a quick, real-time approval process and, if approved, can opt from personalised payment plans. 

Affirm stated that it provides full transparency by showing the total cost upfront and never charging late fees or hidden costs. 

Priceline Partner Solutions vice president and general manager Matthew Shutt said: “Priceline Partner Solutions powers some of the most well-known brands in travel with Priceline’s leading technology, best-in-class rates and inventory.  

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“Working with Affirm and offering their flexible payment options is a natural extension to our product suite and of our ongoing quest to help partners meet consumer needs.” 

Affirm SVP for revenue Pat Suh said: “Travelers are increasingly eager for flexible, transparent payment options, and Affirm’s 25% growth in travel and ticketing last quarter shows the extent of that demand.  

“For over five years, we have helped Priceline deliver a better experience for their customers, and we are excited to bring that same value to the travel brands using Priceline Partner Solutions.” 

Earlier in the month, Affirm services in the UK, expanding its reach beyond the established markets of the US and Canada.