HSBC India has unveiled HSBC Privé, its first premium credit card designed with exclusive benefits for its private banking clients.
The Global Private Banking business in India serves high-net-worth individuals (HNWI) and ultra-high-net-worth individuals (UHNWI) who are professionals, entrepreneurs and their families with investable assets of more than $2m.
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Furthermore, the credit card launch is part of a global initiative to offer elevated travel, exclusive access and exceptional lifestyle experiences to HSBC clients in India and elsewhere.
Starting in Hong Kong, besides India, the invitation-only product will also be offered in more markets globally.
Recognising spending trends, HSBC Privé is built upon deep client insights to cater to the needs of UHNWI and HNWI clients. Dedicated Contact Center agents are available to assist HSBC Privé cardholders to explore a suite of prestigious benefits uniquely curated for them.
Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said: “For our Global Private Banking clients who lead dynamic lives with a spirit of ambition and entrepreneurship, we offer a distinctive wealth management approach and our clients choose us not only because of our deep understanding of their needs, but also our capabilities to provide them with bespoke services beyond private banking. We are excited to welcome our clients to HSBC Privé and the unparalleled experiences and opportunities that it has to offer in line with their aspirations and lifestyle needs.”
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By GlobalDataGautam Aggarwal, Division President, South Asia at Mastercard, added: “Mastercard is a leader in delivering unmatched value proposition across consumer segments globally. India today is among the fastest-growing countries in terms of the number of ultra-high-net-worth individuals. At the cusp of such a tectonic shift in the economic composition of the country, this association will enable Mastercard and HSBC to elevate extraordinary experiences for the latter’s Global Private Banking clients. Integrating personalised services and priceless propositions with security that inspires confidence, HSBC Privé will set a new benchmark in the UHNWI and HNWI segment.”
