This integration introduces features like Card on File, recurring payments, and enhanced fraud prevention capabilities. Credit: Mastercard.

Mastercard has partnered with payment solutions provider Geidea, to enhance digital payment adoption among small and medium-sized enterprises (SMEs) in the UAE.  

The agreement was signed on 9 December 2024 at Abu Dhabi Global Market during Abu Dhabi Finance Week. 

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Geidea will leverage Mastercard Gateway technology to deliver secure payment solutions, benefiting SMEs by streamlining their ability to accept payments from a broader customer base. 

Mastercard Gateway provides streamlined payment processing and fraud prevention technology that will now be integrated with Geidea’s platform.  

This integration introduces features like Card on File, recurring payments, and enhanced fraud prevention capabilities. 

In addition, Geidea and Mastercard are addressing the increasing demand for recurring payments and alternative payment methods, including digital wallets.  

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It will enable companies from various sectors such as e-commerce, retail, travel, tourism, and telecommunications industries to offer flexible payment options to their customers 

Mastercard UAE & Oman country manager Gina Petersen-Skyrme  said: “This partnership with Geidea is an exciting milestone for us as we continue to expand our reach and support the growth of SMEs in the UAE and beyond. Through Mastercard Gateway, we are enabling companies to access world-class payment solutions that offer security, speed, and flexibility.” 

Geidea GCC general manager Sailesh Malhotra stated: “By integrating Mastercard Gateway, we are not only providing an easy-to-use solution but also empowering local merchants to keep pace with the evolving payment landscape.  

“Our collaboration will foster growth in the region by enhancing the checkout experience and introducing new payment options that meet the demands of today’s digital-savvy consumers.”  

Last month, Mastercard’s partnered with UAE-based fintech company Fundbot on a new payments platform that connects buyers and suppliers. The platform will launch in the UAE and Saudi Arabia.