Xsolla, a video game commerce company and Mastercard are bringing their partnership to Poland for the first time through Alior Bank. Mastercard cardholders with Alior Bank can now use Xsolla Pay with Points to redeem their loyalty points for in-game purchases directly in Xsolla’s Pay Station. Enabled by Mastercard’s digital redemptions capabilities, this integration will allow gamers to pay with loyalty points in a simple and secure way.
The gaming industry is growing rapidly, with the global number of gamers reaching new heights year after year. However, to say that in-game payments remain an area with room for improvement, would be an understatement. Over 40% of consumers report needing assistance with purchasing in-game currency, and over 30% feel that making purchases in online games involves too many steps.
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Xsolla Pay with Points helps solve that problem with a seamless solution that’s fully integrated into the customised Xsolla Pay Station checkout
Using credit card loyalty points earned from everyday spending, Mastercard cardholders with Alior Bank can buy their favourite games, in-game items and virtual currencies without leaving the gaming platform.
Now, when a gamer in Poland wants to make a purchase online for their game using their Mastercard as the form of payment, the points can be redeemed through a simple and user-friendly check-out with fewer clicks and greater confidence.
Anton Zelenin, Chief Product Officer, Fintech, Xsolla, said: This collaboration with Alior Bank and Mastercard represents a significant innovation in connecting financial services with gaming. By allowing players to use loyalty points for in-game purchases, we’re creating a seamless and rewarding experience that adds value to everyday transactions and the gaming industry,”
Scott Abrahams, executive vice president, Global Partnerships, at Mastercard, commented: “Mastercard embeds technologies and solutions into everyday activities to enhance consumer experiences, and our loyalty redemptions capabilities are just one great example. Our work with Xsolla and Alior Bank demonstrates the industry collaboration that we are driving across the gaming ecosystem globally to enable secure and simple payments and deliver added value that supports people’s passions.”
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