The platform’s reporting offer analytics that deliver insights into player behaviour across various channels, supporting data-driven decision-making. Credit: T. Schneider/ Shutterstock.

Canadian fintech company Nuvei has launched its new omnichannel payment solution, designed for the UK gaming sector.  

The platform aims to streamline payment processes by helping gaming operators handle all payment channels via one API.  

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This unification said to offer enhanced “convenience and flexibility” for both gaming operators and players. 

The solution will allow gaming operators to manage all payment channels through a single API.  

The platform’s reporting offer analytics that deliver insights into player behaviour across various channels, supporting data-driven decision-making. 

It offers a connection between the retail and digital gaming experiences, along with common card tokenization across online and offline channels.  

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Besides, it focuses on engaging players across all channels and verticals. 

Although customised for the UK market, it supports global expansion by localised payment methods and ensures compliance with worldwide standards. 

The company claimed it boosts brand loyalty by recognising online customers during in-person interactions, allowing for personalised loyalty programmes and targeted promotions. 

UK-based operator Buzz Bingo has leveraged Nuvei’s Omnichannel solution. 

Nuvei chair and CEO Philip Fayer said: “Our Omnichannel solution is transforming how UK Gaming operators interact with their customers. By breaking down the barriers between online and offline experiences, we’re enabling operators to create more personalized and engaging player journeys.  

“This launch represents a significant step in our commitment to providing cutting-edge payment solutions that drive growth and enhance user experience in the rapidly evolving Gaming market.” 

Last month, Nuvei expanded its global alliance with Google, integrating Google Pay for merchants across Latin America (LATAM).  

This expansion builds upon the existing relationship between Nuvei and Google, enhancing the availability of Google Pay through Nuvei in various regions, including the US, Europe, Asia Pacific, and Australia.