2024 represents another record year for BLIK. Total transactions exceeded 2.4 billion, up by 37% year-on-year. Meantime, BLIK transaction values rise by 43% y-o-y to PLN347.3bn ($87.3bn). The 2024 BLIK statistics means that in 2024 alone, BLIK users carried out more than half of all transactions made in the previous nine years combined.
BLIK e-commerce dominance
BLIK’s dynamic growth is notable in e-commerce, which remains its key channel. In 2024, users made 1.2 billion payments in online stores, ahead by 27% y-o-y. Transaction values ruse by 37% y-o-y to PLN41.5bn. The average online payment value reached PLN148.
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Last year, BLIK strengthened its position in e-commerce by offering users greater flexibility in online shopping. A new service, BLIK Pay Later, was introduced in two banks, allowing users to defer payments by 30 days. This solution has been gaining popularity, with an average transaction value of PLN353 in its first year.
Contactless BLIK doubles in growth
BLIK is also expanding beyond the online space. Between January and December 2024, users completed 576.8 million transactions at point-of-sale (POS) terminals, up 58% y-o-y. Nearly half (46%) of these were contactless payments, which more than doubled in volume to 263.1 million (+101% y-o-y). The total value of contactless BLIK transactions in this period reached PLN11.7bn, with an average transaction amount of PLN45. The popularity of this service continues to grow, with 3.6 million users having activated it by the end of the year.
Further expansion in Romania and Slovakia
During 2024, BLIK continued its international expansion, strengthening its presence in foreign markets. In September, customers of Tatra Banka in Slovakia gained the ability to pay with BLIK in e-commerce. Since then, the network of stores accepting BLIK payments has been growing steadily. Participating merchants include Reserved, Sinsay, eobuwie, Hebe, Muziker, and Tous.
Expansion is also accelerating in Romania with BLIK Romania granted authorisation by the National Bank of Romania. This paves the way for the launch of BLIK services in the country in the near future.
“A decade on the Polish market has allowed us to build a solid foundation and gain valuable experience in the development of a comprehensive solution, which we have been successively developing. Overseas expansion is a natural step for us on this path. Launching in Slovakia and obtaining regulatory approval in Romania is not only the start of a new phase. It is also proof that our model is internationally scalable and ready for new challenges. We intend to further develop BLIK in the Central and Eastern European region, using the experience gained on the dynamic Polish market,” said Dariusz Mazurkiewicz, CEO of Polski Standard Płatności, the operator of BLIK.
