GoSwiff, a mobile payments and marketing services provider, has formed a global partnership with VERA, new generation cash registers provider, to launch its mobile payments platform in Turkey and in emerging markets in Eurasia, the Middle East and Africa.

Under the deal, the companies will jointly market, distribute, re-sell, service, support, and import their platforms to those regions.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

With the support of VERA, GoSwiff’s mobile payment solution will enable new merchant categories in Turkey and abroad to easily and more effectively access card transactions.

The solution is particularly ideal for service providers such as taxi companies, delivery services and mid/small-scale merchants, GoSwiff said.

Under the agreement, GoSwiff will offer its expertise in mobile payment solutions, including mPOS and Value Added Services – with merchant reward programs to encourage transaction volumes and consumer loyalty tools, while VERA will provide access to its network across all industries, in Turkey and a number of emerging markets.

VERA currently serves more than 150,000 businesses across Turkey and other countries.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

VERA board member Ferit Sagiroglu said: "The affordable GoSwiff mPOS terminals combined with VERA’s New Generation cash registers will reach all segments of the market, from taxi drivers to large logistics and distribution companies along with restaurant/ fast food delivery businesses.

"We are confident this will lead to wider adoption of card payments and, by extension, help drive increased revenues for Turkish banks. In time, complemented by GoSwiff’s broad range of services, we aim to further expand our reach and product offering, and look forward to providing new updates on this in due course."