PayPal has joined forces with government agency Infocomm
Development Authority (IDA) to power the m-commerce infrastructure
of Singapore’s Digital Concierge Programme.
PayPal aims to accelerate the growth of m-commerce by enabling
businesses and consumers to securely conduct transactions and make
payments via their mobile devices such as the iPhone and Android
devices.
Regional head of mobile products for PayPal Asia Pacific Rahul
Shinghal made a statement on the company website announcing the
deal. He noted Singapore is a nation with 138 percent mobile
penetration and that eight out of every ten mobile handsets bought
are smartphones.
“Singapore possesses great potential for widespread adoption of
mobile commerce as an increasing number of retailers want to use
the mobile channel to extend their reach and consumers want
easy-to-use, secure payment methods on their mobile phones,” said
Shinghal.
PayPal are expecting to power hundreds of mobile services and
apps in Singapore over the next few years – an example of which is
the upcoming mobile shopping app for online shopping site Reebonz.
It will allow its members throughout Asia Pacific, US, Canada and
the UK to view and purchase any product on Reebonz.com via PayPal
on an iPhone.
Digital Commerce is one of the programmes launched under the
IDA’s ten year ‘Intelligenct Nation Masterplan’ and is targeted at
transforming the Tourism, Hospitality and Retail Sector.
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