Brazilian merchant acquirer Cielo and French loyalty scheme provider Welcome Real-time have released performance figures for their joint rewards product; ‘Cielo Premia’. The scheme, which is used by over 58,000 Cielo merchants in Brazil, processed 5m transaction in 2011 and 5.7m in the first half of 2012.
‘Cielo Premia’ informs customers instantly about promotions, discounts and e-coupons at the point-of-sale (POS).
Go deeper with GlobalData
The programme which is exclusively available at Cielo merchants uses Welcome XLS technology a tool for managing promotions at the POS.
The two companies claim that because the service is so easy to use retailers can drive sales of particular products or motivate shoppers to use a specific payment method via the scheme.
Philippe David, CEO of Welcome Real-time, said: “Deploying this technology makes Cielo the first payments network in Brazil to allow merchants to offer promotions to cardholders in real time at the point of sale. We are excited to be part of this groundbreaking project with Cielo to successfully introduce the first real-time loyalty programmes in this market.”
According to the Nilson Report Cielo was the largest Merchant Acquirer in Latin America in 2011 processing USD185,980.9m worth of transactions across 1,199,000 merchant outlets.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataRelated articles:
Cielo profits rise by 30% in one year
Alpha Bank moves loyalty scheme to Welcome Real-time’s managed services
