Adyen has introduced Adyen Uplift, an AI-powered payment optimisation suite that leverages AI trained on over a trillion dollars of global payments data from a single platform.
The new offering is designed to help businesses grow payment conversion, ease fraud management, and lower payment costs by providing data-driven performance recommendations and opportunities to test various payment configurations.
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It will enable businesses to automate fraud control and streamline risk management by eliminating the need for manual rules.
This solution claimed to reduce fraud levels and minimises false positives, allowing businesses to refine the level of risk control.
Adyen’s pilot enterprise customers are said to have cut down manual risk rules by 86% on average, with 35% eliminating them entirely, resulted in time and resource savings.
Adyen Uplift has claimed to reduce payment costs by up to 5% for pilot customers in the US by using AI to select the best transaction routes to “minimise total cost of payments”.
Adyen product VP Carlo Bruno said: “Balancing risk management, driving conversion, and minimising cost has always required ineffective compromises – until now. Adyen Uplift changes the game by unleashing the depth and power of AI to solve for real-time payment optimisation. This will transform cost savings and performance, redefining business efficiency in 2025 and beyond.”
Adyen claimed that, having processed payments for over one billion consumers worldwide, its AI solutions can identify trusted users and detect fraudsters.
For instance, when an Adyen user encounters a new shopper, there is a “high likelihood” that it has previously encountered that user on the platform.
For a retail merchant using Adyen, there is over a “90% chance” that Adyen has seen that user before.
Last month, Adyen partnered with fintech platform Intuit to integrate its payment services into QuickBooks Online.
