Adyen has expanded its alliance with Affirm to the UK, enabling merchants to offer a range of pay-over-time plans to their customers.
This service aims to provide consumers with various payment options, including interest-free and interest-bearing instalments.
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The collaboration began in November 2020, offering Affirm’s payment solutions to eligible US merchants through various platforms, including websites, apps, and physical payment terminals.
The partnership has experienced a “growth” in average annual volume, increasing “more than seven times” from 2021 to 2023, the release stated.
Adyen UK managing director Nicole Olbe said: “Adyen customers all over the globe are demanding best-in-class payment experiences to boost business and drive customer engagement, which is why we are expanding our partnership with Affirm into the U.K.
“We’ve seen how Affirm’s consumer-first payment options accelerate growth for our U.S. and Canadian merchants and help them meet customers’ individual needs at checkout. We’re excited to unlock greater opportunities for U.K. merchants, and greater flexibility for consumers, together with Affirm.”
Affirm VP and UK country manager Ruth Spratt stated: “Businesses across many sectors in the U.K. rely on Adyen to drive growth; now they can benefit by offering Affirm’s more flexible, transparent, and long-term pay-over-time options to their customers.
“By deepening our partnership with Adyen, we look forward to helping more merchants to grow their business, and more consumers pay over time on a schedule that works best for them, and always without any late or hidden fees.”
In November 2024, Affirm expanded to the region with the launch of Affirm UK with the regulatory approval by the Financial Conduct Authority.
In December 2024, the partnership further expanded to include Adyen for Platforms customers in the US and Canada.
Additionally, Adyen introduced Adyen Uplift, an AI-powered suite designed to optimise payment processes.
