Aleph, an ecosystem of global digital experts and technology-driven solutions that enables the growth of global digital marketing, has announced the acquisition of a controlling equity interest in Localpayment, a fast-growing Payment Service Provider (PSP) in Latin America.
Aleph will be able to leverage its relationships with digital partners such as Amazon, Google, Snapchat, Spotify, TikTok, Uber, and X among others, along with over 26,000+ advertisers, digital native companies and online retailers to rapidly grow its payments solution.
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With this acquisition, Aleph is set to further enhance its offering and capabilities
Aleph, through Localpayment, will now be able to process billions of dollars in payments for its clients.
Localpayment, now rebranded as Localpayment by Aleph, was founded in 2018 and offers integration via a single API in 17 countries across Latin America supporting pay-in and pay-out in +640 local payment methods including credit and debit cards, bank transfers, instant and QR code payments, digital wallets, and local Alternative Payment Methods (APMs) such as PIX in Brazil and Oxxo in Mexico.
Gaston Taratuta, CEO of Aleph, said: “For nearly two decades, we have focused on bridging the gap between leading ad-tech platforms and advertisers in emerging economies, creating an ecosystem where advertisers meet consumers. Now, we are taking a natural next step by integrating payment processing capabilities. This marks a significant evolution for Aleph, reflecting our belief in the ongoing shift from offline GDP to digital GDP, and driving even greater value creation for our partners and clients. We’re starting in Latin America and plan to roll out operations both organically and via acquisitions in Africa, the Middle East and Asia, where we already have a strong local presence.“
Ezequiel Israel, CEO of Localpayment stated: “We’re thrilled to be part of Aleph’s journey and mission. This deal accelerates our growth and gives us direct access to the global digital platforms, brands and online retailers that Aleph has long been associated with and provides them with a compelling combined offer.”
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