Alipay+ is official payment sponsor of EUFA EURO 2024 image credit shutterstock

Alipay+ has unveiled the top scorer trophy to be awarded to the most prolific marksman at the UEFA EURO 2024 final on July 14 in Berlin. Together with two other Ant International’s brands, Antom merchant payment services and WorldFirst, one-stop digital payment and financial services platform, Alipay+ will appear on LED display boards at the stadiums of the EUROs, on 50 TV channels across Europe.

Alipay+ will celebrate the tournament and summer travel peak with global fans and travellers with convenient payment experience and special benefits.

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Welcoming sporting fans and tourists to Europe

As of June 2024, more than 400,000 merchants in Europe now accept mobile payments through Alipay+ from 14 international e-wallets and banking apps. Users of another over 370 banks in Germany and Austria will also be able to pay digitally via a partnership between Alipay+ and Bluecode (Germany and Austria). The Alipay+ partner wallets’ users can make payments across top categories that are key to the travel experience. This includes department stores, dm-drogerie markt, a chain of retail stores, convenience stores, airports, duty-free, F&B outlets and attractions.

Partnerships with DNA Payments, Worldline Italia, Crédit Mutuel

To enhance merchant acceptance in France this summer, Alipay+ has partnered with local bank Crédit Mutuel to enable Alipay+ acceptance at French retailers, hotels and restaurants including Max Mara and Kids, as well as at over 500 SMEs situated close to the Olympic stadium. Additionally, Alipay+ is now accepted by the number one EU taxi company, G7 to facilitate seamless payments for the tourism surge thanks to the coming Summer Olympic Games in Paris.

In other European destinations, through a partnership with DNA Payments, more than 50,000 additional UK merchants can now accept Alipay.

In Italy, Alipay+ expanded its partnership with Worldline Italia to upgrade all of its Android POS terminals to Alipay+.

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Danny Chung, General Manager of Alipay+ Europe, Korea, Middle East, and Mongolia, Ant International said: “Europe is already a popular destination for global tourists. We expect this summer to be one of the busiest as sports fans travel from around the world to enjoy the UEFA EUROs and Paris Olympic Games.

“We hope international visitors enjoy their time in Europe, sampling the cuisine, incredible shopping experiences and exploring hidden local hot-spots for unmissable cultural insights. Alipay+ will enable more merchants to benefit from this unprecedented influx of fans, athletes and tourists via our seamless and convenient mobile payment technology and suit of digital solutions.”