Academy Sports + Outdoors has selected Alliance Data card services business to offer new private label credit card programme and integrated marketing services.

Alliance Data will roll out a credit card programme based on customer insights in order to promote customer loyalty to the retailer.

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The card programme will leverage Alliance Data’s Frictionless Mobile Credit capability for application process.

The solution will allow customers to sign up for the Academy Sports + Outdoors Credit Card instantly anywhere in the store or via a text message or online.

Customers applying at the point-of-sale will get an added benefit from Alliance Data’s Driver’s License Instant Credit capability. This approach scans the shopper’s driver’s licence for application.

The credit card services to be provided by Alliance Data will also include a range of data-driven marketing services to drive the retailer’s top-line sales and brand loyalty.

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Academy Sports + Outdoors chief marketing officer Tom Lamb said: “We are proud to offer a new and improved credit card experience, and we believe the simplified application process and new features will allow Academy Sports + Outdoors to grow with the ever-changing needs of our customers.”

Alliance Data president of card services business Melisa Miller said: “We are committed to contributing to that growth by driving incremental top-line sales, and we look forward to partnering with a brand as committed as we are to building customer relationships, leveraging data-driven insights, and enhancing customer loyalty.”