Alliance Data Systems’ Ohio-based card services business has inked a new multi-year agreement to offer private label credit card services for Diamonds International.

Diamonds International, together with sister stores Tanzanite International, Diamonds International Watch & Design and Luxury of Time by Diamonds International, manages more than 125 locations across the US, Caribbean and Central America, as well as an online store.

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As per the agreement, Alliance Data will implement a customised, multi-channel credit programme for Diamonds International, which has been designed to help deliver rapid approvals, incremental sales and increased transaction size.

Besides offering exclusive benefits to cardholders, the Diamonds International credit programme provides convenient, flexible payment and financing options.

Furthermore, Diamonds International has access to Alliance Data’s “in the moment” acquisition tools, apart from advanced analytics and consumer insight capabilities.

Diamonds International co-founder Albert Gad said: “This enhanced credit card programme, in partnership with Alliance Data, will allow us to significantly expand the Diamonds International customer base and increase brand affinity by offering compelling financing offers, a simplified application process and convenient account management tools.

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“As a ‘tier one’ jeweller for US cruise lines, we continue to define luxury in ports of call throughout the Caribbean and Alaska as well as through our website. Our credit programme will provide a level of convenience and flexibility that makes our quality merchandise accessible to even more travellers and online shoppers.”