American Express is now in partnership with Andy Murray to support fans at Wimbledon.
This will kick off a multi-year partnership with The All England Lawn Tennis Club. American Express is now the Official Payment Partner of The Championships.
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American Express will also unveil its Fan Experience. In addition, this will come along with a range of on-site benefits for Card Members attending the event. It will also have additional benefits off the Grounds for small merchants and American Express corporate clients.
And it doesn’t stop there; all visitors will be able take part in ‘Champion’s Rally’. This is an immersive virtual reality challenge that gives fans a chance to practise on court alongside Andy Murray.
Partnering in sports opens up American Express solutions and products to not just existing customers but to potential new customers.
American Express will offer a host of additional on-site Card Member benefits.
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By GlobalDataThese include:
- access to a dedicated Card Member Lounge,
- In-ear radios featuring a live broadcast of Centre Court, No.1 Court and the Wimbledon Radio Channel, and
- A Card Member offer where fans spending £120 cumulatively at the event on an enrolled eligible card, will receive £20 back as a credit on their next statement.
American Express partnership
The American Express partnership will boost its support to customers who are big fans of Tennis.
The company has also commissioned a new space in the Southern Village at Wimbledon. This is part of its partnership with the All England Lawn Tennis Club.
Vice President, Global Experiences and Partnerships, said Deborah Curtis, American Express, commented:
“Our partnership with Wimbledon is an important example of how we’re backing customers and tennis fans around the globe with unique experiences and benefits,”
“Building on our heritage of supporting tennis in the US, this partnership will be supported by a 360-degree marketing campaign that highlights the many advantages of being an American Express Card Member at The Championships and delivers an enhanced event experience for Card Members that reflects the best of our brand.
“We’re also excited to leverage the partnership at a B2B level, supporting our small merchants in the Wimbledon area and bringing a pop-up activation to several of our UK corporate clients, so they can truly immerse themselves in the experience of the Championships.”
Andy Murray added: “I’m excited to be working with American Express ahead of my return to the tour. I had good fun working on Champion’s Rally and I’m looking forward to seeing everyone have a go on Centre Court – so long as they don’t beat my score.”
