American Express (Amex) has introduced a new ‘Add a Card feature’ for the Amex bot for Messenger that helps the eligible US consumer and OPEN card members to add their card and billing information to their Facebook for shopping on the social media site.
Once a card is added to the Facebook account of the concerned cardholders, they can easily make in-game purchases, purchases on the shop sections of business’ Facebook pages and participate in Messenger commerce experiences.
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Amex has been working closely with Facebook to ensure that card member account data is provided to Facebook through the Amex bot for Messenger safely.
To enable the Amex bot for Messenger, cardholders can connect an eligible card to Messenger at m.me/AmericanExpressUS by using their AmericanExpress.com user ID and password.
Furthermore, card members can effortlessly add their card to Facebook when connecting their eligible card to Messenger.
American Express vice president for digital partnerships and development Dave Wolf said: “This most recent step in our long relationship with Facebook demonstrates just how quickly American Express can iterate new features and develop innovation with great partners.
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By GlobalData“The speed of our tech development continues to allow us to meet our card members where they are, and we look forward to the additional benefits we can deliver to card members on this powerful channel.”
Facebook director of global commerce and payments partnerships Kahina Van Dyke said: “We’ve seen commerce play an increasing role in how people interact with one another and we’re excited to see our partners at Amex continue to create new ways to enable people to make seamless purchases with this new Add a Card feature.”
