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Indian consumers are mapping out their holiday season shopping plans, prioritising their wellbeing with more time at home, and hoping to turn travel dreams into a 2021 reality, according to the Amex Trendex, a trend report from American Express.

Understanding what matters to customers will help companies meaningfully deliver to their expectations, said Manoj Adlakha, CEO & SVP, American Express Banking Corp.

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“As we enter the festive season in a year that has been overshadowed by the global pandemic, the Trendex survey has put the spotlight on our silver linings – family and friendships, focus on wellness and fitness, and a deep desire to travel and explore the world again. Optimism, hope and action emerge as key themes from this survey,” Adlakha said.

Pandemic unlikely to dampen the holiday spirit

With many seeking out normalcy in a not-so-normal year, 44% of respondents agree that they think of giving/getting gifts and celebrating to reconnect with life before the pandemic.

25% of respondents in India plan on spending more on holiday season gifts this year, compared to last year. 65% are more likely to shop online than in-store this year but they want to continue supporting small businesses.

Close to 50% of Indian adults say that they are much more likely to shop at small businesses this holiday season, compared to previous years.

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What’s on people’s gift-giving and wish lists? Consumers are very interested in receiving experiences. When it comes to giving, 46% said they are more likely to give touchless gifts like a subscription or e-gift card this year.

WFH = Working (out) from home

At-home digital fitness is most popular in India, where 54% of adults surveyed have purchased a subscription to a digital fitness program in the last six months.

For Indian adults eating healthier and exercising more frequently are top personal wellness priorities. 50% say they are more likely to care about fitness moving forward, and agreed they have an increased appreciation for it.

Some are exploring new or different wellness habits and hobbies, with 47% agreeing that they found a new fitness hobby to stay healthy in the past six months while social distancing.

India also ranked highest in respondents identifying their family/friends contributing to their overall wellness (91%).

Globally, 81% of adults agreed spending quality time with friends and family contributes positively to their wellness.