Antom, a payment and digitisation provider under Ant International, has partnered with Adobe to enhance payment experiences for Asian customers.
The collaboration aims to integrate localised payment solutions to strengthen Adobe’s presence in Asia, utilising Antom’s payment technology and regional payment method coverage.
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In the initial phase, customers in eight key Asian markets will gain access to eight new alternative payment options.
These are AlipayHK in Hong Kong SAR, China, DANA in Indonesia, GCash in the Philippines, Kakao Pay in South Korea, Momo in Vietnam, PayPay in Japan, Touch ‘n Go in Malaysia, and True Money in Thailand.
The partnership is expected to aid transaction flows, increase conversion rates, and provide payment settlements for Adobe.
The companies are also considering the introduction of further payment methods such as credit cards, bank transfers, and digital wallets.
Additionally, they are exploring the integration of Adobe into Antom’s A+ Rewards program, an in-app digital marketing platform that leverages privacy-preserving computing and AI to connect brands with e-wallet users in Asia.
Adobe global payments vice president Matt Wegner said: “At Adobe, we’re always looking to deliver elevated and localised experiences for our customers. As our base of customers in Asia fast expands, we’re excited to announce our partnership with Antom to integrate localised payment options for our customers and unlock new growth opportunities in the various markets we’re expanding with Antom into.”
Ant International Antom general manager Gary Liu stated: “We are excited to collaborate with Adobe, a pioneer in leveraging AI to enhance creativity and productivity for its users. Through this partnership, we aim to make Adobe’s advanced tools more accessible to a broader customer base in high-growth markets.
“Adobe’s AI strategy aligns closely with our commitment to supporting merchants with unified payment solutions powered by AI, and we look forward to driving greater synergy together.”
Antom currently supports merchants in over 50 countries and regions, facilitating connections with consumers in more than 200 markets and processing payments in over 100 currencies.
