ANZ mobile payments have rapidly increased during the festive season.
The bank’s data analysed customers’ transactions across October, November and December in 2017 and across October and November in 2018.
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The data revealed that ANZ mobile payments increased 120% more in October 2018 compared to the same time last year. Department stores, delivery services, electronics, beverages and hardware all featured in the top shopping categories.
It also noted that supermarkets, petrol stations and cafes are some of the most popular places for shoppers during the rest of the year.
However, throughout October and November more customers opt for online shopping and delivery services.
ANZ Customer engagement lead, Kath Bray commented:
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By GlobalData“Customers are using their devices to pay for a broader range of things more often as people get used to this technology. We expect this growth to continue into 2019 and beyond.
“During the year customers predominantly use their smart phone or watch to pay for everyday items, but as we get closer to Christmas we see more customers using it at department stores, electronics outlets, hardware and food and beverage retailers.”
ANZ mobile payments reflects global trend
The data also showed customers used mobile payments 83 per cent more during November this year compared to last year with department stores and beverage outlets popular.
ANZ was the first Australian bank to offer Apple Pay after launching the service in April 2016.
Mobile payments are one of the many cashless technology trends that is spreading around the world.
Research from Mastercard reveals that shopping on mobile devices now accounts for one quarter of spending in the UK.
Only 43% of spending volume happens in stores. Furthermore, online commerce – in all its’ forms – accounts for more than half.
Of the 57% of volumes spent online, almost half of this (27%) is made up by spending on mobile devices, according to data from a pan-European survey of more than 18,000 people.
Convenience is key for customers and mobile payments deliver quick and secure access to almost anything a consumer desires. ANZ mobile payments will continue to gain traction going into 2019.
