Affiniti leverages Arroweye’s technology to enable trade association partners to offer co-branded credit cards to small businesses image credit shutterstock

Provider of just-in-time payment cards, Arroweye Solutions, is now delivering custom, co-branded credit cards to Affiniti Finance and its dozens of association clients across nine industries. Affiniti describes itself as a fintech innovator that serves overlooked small business industries across the US. Specifically, it is leveraging Arroweye’s technology to enable trade association partners to offer co-branded, association-endorsed credit cards to small businesses.

Each card programme has unique co-branding, custom card designs and carriers, and industry-specific features and rewards. The cards are produced dynamically without the need to forecast or manage inventory.

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Dozens of associations to launch products over the next year: Affiniti

“We have dozens of associations we will launch over the next 12 months,” said Aaron Bai, CEO of Affiniti.

“Arroweye is the only card production partner who can meet this demand for so many different card designs and programme terms. Moreover, it can quickly launch new programmes for partners of all sizes, from thousands to millions of members, with zero complicated inventory work.”

Since partnering with Arroweye, Affiniti has seen a 15-fold increase in revenues. Looking ahead, Arroweye’s technology and infrastructure will help Affiniti continue to launch custom card programs at scale as the company grows.

Each average small business on the Affiniti platform uses more than three different Affiniti cards for their team. It says that this underscores the widespread adoption and effectiveness of Affiniti’s financial solutions, and the demand for versatile card programmes.

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Mica Mosely, Arroweye Chief Revenue Officer, added: “Affiniti is making the most of Arroweye’s dynamic production and personalisation capabilities. It is clear the model resonates with associations and the small businesses they serve. We’re thrilled to support their ongoing growth and innovation.”

Arroweye says it has transformed card production with its zero inventory, just-in-time credit card production process. That means card issuers only pay for the cards they need when they need them, eliminating any upfront inventory costs, storage costs, and waste.