Binance, cryptocurrency exchange, has announced the integration of two digital wallets, Apple Pay and Google Pay, into its fiat onramp ecosystem, in partnership with Worldpay.
This move allows users to purchase cryptocurrencies using credit or debit cards linked to these digital wallets, enhancing the convenience of Binance’s fiat-to-crypto transactions.
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Last year, Binance expanded its payment methods to include over 1,000 options and supported 125+ fiat currencies.
The exchange also increased its geographical reach, launching services in over 20 new countries and integrating mobile money systems in nine countries in West and Central Africa.
These efforts have led to a retention rate of over 60% among active Fiat & P2P users in 2024, indicating a positive user experience.
The addition of Apple Pay and Google Pay is seen as a commitment to user convenience and reflects the growing preference for digital wallets globally, Binance stated.
Worldpay head of FinTech Growth Nabil Manji believes the integration enables users to explore crypto with the same ease and confidence as trusted e-commerce experiences.
Binance’s VP of Fiat Thomas Gregory stated that partnering with Worldpay, a provider of digital payments, was a natural progression.
The collaboration aims to provide users with a broader choice and smoother access to cryptocurrencies through familiar mobile-first platforms.
Binance stated that its initiative is particularly impactful in regions with high mobile penetration but limited credit card usage.
By supporting these digital wallets, Binance intends to make it easier for new users to enter the digital asset space.
The company believes that financial freedom begins with access, and each new integration is a step towards its mission of onboarding the next billion users into Web3.
The integration of Apple Pay and Google Pay through Worldpay is part of Binance’s broader movement to democratise participation in the cryptocurrency market, making digital finance as accessible and intuitive as everyday transactions.
Earlier this year, Reuters reported that French authorities initiated a judicial investigation into cryptocurrency exchange Binance over allegations of money laundering and tax fraud.
