US consumers trust fingerprint biometrics over
entering a PIN number or signatures to verify their identities when
using a credit card, an online poll by IT services provider,
Unisys, has revealed.
The survey shows 63 percent of respondents
believe biometrics to be the safest method for credit card
verification and authentication, compared to a 20 percent
preference for photo identification, 13 percent for PIN numbers and
6 percent for handwritten signatures.
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Unisys claims the results indicate increasing
consumer acceptance of biometric technologies to secure financial
transactions and combat identity fraud.
“As we move to an increasingly digital era,
traditional methods of identity verification will no longer be
sufficient,” said Bryan Ichikawa, vice president of identity
solutions, Unisys.
“As our poll shows, biometric identification
is a valid and preferred method of identity authentication which
could prove valuable in a variety of fields even beyond banking
such as in healthcare and transportation security.”
The online survey polled 305 US consumers and
was completed at the beginning of the month.
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